Artist and Business Owner can feel like an oxymoron,
right?
You've got the talent (and the dream!) but when it comes to selling your work, you keep hitting a wall.
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You're juggling paintbrushes and business hats, trying to figure out how to get your art out there without losing your creative edge (or your mind, for that matter).
You're not alone. There’s a LOT that goes into pricing, selling and backend biz logistics - and it doesn’t come naturally to many creatives.
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Plus, it can be hard to find reliable and helpful info, especially for artists who are wondering:
‘Can this actually work? Will I be able to make a sustainable living out of my art?’
but it doesn’t have to be that way...
Imagine a typical day creating your art, but with a twist:
Your inbox is buzzing with inquiries, and you're shipping pieces to fans who adore your work.
You've cracked the code on pricing and marketing, and it feels like second nature, instead of a chore.
You're doing what you love, and it's actually paying off!
This isn't some far-off dream – it's what happens when you blend your creativity with creative business know-how.
let's get real...
Making a full-time living as an artist isn’t easy.
You put your heart & soul into your art, but when it comes to the price tag? It’s a total a guessing game.
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It’s hard to land on that perfect number that people will actually pay and that allows you to pay yourself!
The “business stuff” is constantly draining your creative energy.
Endless hours spent on social media, email, and admin...It’s robbing you of the time you can spend creating art, and you find yourself thinking, ‘Is this even worth it?’
You see other artists share their work easily on Instagram. Yet, when you post, it feels like the algorithm hates you and you’re shouting into a void.
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Your posts get lost in the sea of content, and it's not only disheartening, it’s annoying, too!
One month, your art is selling like hotcakes; the next, it's crickets – and your bills don't care about your creative highs and lows.
And that rollercoaster makes it hard to plan for the future, let alone pay the bills.
but what if it could be a little easier?
You’re not supposed to just miraculously know how to do the “business side” of art. (I sure didn’t when I was starting out!)
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Making a full-time living from your art involves info and skills you have to learn. And the easiest way to do that is by finding someone who’s been there before and can help to show you the way.
INTRODUCING
COACHING FOR YOUR
CREATIVE BUSINESS
1:1 Coaching for Artists who want to blend your creative genius with creative business strategies
This program isn’t just the boring business stuff; it's a hands-on journey that focuses on the unique challenges you face as an artist.
As an artist, you're not just selling products; you're sharing pieces you’ve created. It’s personal. And that's why my approach is personalized, empathetic, and tailored to YOU.
HERE'S WHAT YOU CAN EXPECT
1
Personalized Strategy Session
One-on-one coaching session that focuses on your specific goals and challenges. Whether it's refining your brand, increasing your online presence, or navigating the complexities of art sales, you'll receive guidance that's catered to YOU.
2
Implementable
Action Plan
After our session, you’ll receive your 30-Day Action Plan that lays out the tasks you need to focus on for the next month to get you closer to achieving your goals. Plus, you’ll receive 30 days of ongoing support for questions and pep talks!
3
Real-World Insight and Advice
Learn from a full-time artist who has walked this path before. I approach coaching with full transparency, straightforward advice and non-judgmental support. I’m committed to helping you create a creative business that works for you.
4
Business Tools
for Artists
Gain access to practical tools and resources to manage the business side of your art more efficiently. From pricing templates to marketing checklists, I’ll provide you with the nuts and bolts to build a strong foundation.
blending art with income.
This isn’t just a program;
it’s your personalized roadmap to
It's about rolling up your sleeves and gaining real skills, a good dose of confidence, and a support crew that's got your back.
Ready to make your art your sustainable living? Let's get started and see just how far your creativity can take you and your business.
if you're wondering...
What exactly can this program
actually help me do?
SET UP YOUR CREATIVE BUSINESS FOR SUCCESS
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Create your backend business systems and get your tech sorted, so you can make running your business feel as natural as creating your art.
CRAFT A SUSTAINABLE BUSINESS STRATEGY
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Explore the avenues in which you can make money as an artist, set clear goals,craft your strategy and gain support as you make it happen!
FINANCIAL MANAGEMENT FOR ARTISTS
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Budgeting, planning and pricing your artwork with confidence, so you’re not just creating art, you’re creating a stable income that supports you.
EFFECTIVE MARKETING
AND BRANDING
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Build a brand and marketing strategy as authentic as your art. Grow your social media presence, kick off your email list, and reach the people who will love your work. No more shouting into the void – it's time to be heard.
BALANCE ART & BUSINESS WITHOUT THE BURNOUT
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Run your business without running yourself ragged. I’ll share strategies to handle your business tasks efficiently while keeping your creative spirit alive and kicking. Learn how to delegate, create space for creativity, and keep burnout at bay.
And just imagine your
results...
BECOME A FULL-TIME ARTIST​
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Transitioning from part-time creative to full-time artist was something I was able to do in just two years.
With my guidance, we can make that happen even sooner for you, together.
MAKE A SUSTAINABLE LIVING​
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What if you could send out
one email and see hundreds of $$$ of orders rolling in?
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(I've made $2K+ from my email list alone - without putting in too much effort, tbh ;)
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We'll set up your systems and make a plan for making regular sales that support your lifestyle.
SELL WITH CONFIDENCE​
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Overcome the selling scaries and starving artist mentality.
It's time to embrace offering your art to the world!!
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Together, we'll work on mindset shifts that will not only boost your confidence, but also, your bottom line.
PLAN FOR THE FUTURE​
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Imagine knowing your financial landscape so well that you can accurately predict income sources and prepare for slow months. That's the kind of financial clarity and control you can achieve!
It was possible for me.
And it's for you.
possible
BUT WHO AM I TO BE COACHING YOU ANYWAY?
full-time artist and creative business coach for artists
Hi, I'm Erika
t
Just a few years ago, I was where you might be right now - passionate about art, yet unsure about making it a full-time gig.
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When I decided to give my art (and dream of being a full-time artist) the real chance it deserved, there were definitely more questions than answers.
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Pricing my artwork? A puzzle.
Imposter syndrome? A regular visitor.
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But the biggest question on my mind was
‘Can this actually work? Will I be able to make a sustainable living from my art?
Then, I met up with a fellow artist who literally broke down the numbers for me.
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She showed me how she was able to make $60K/year as a full-time artist in tangible ways, without sugar-coating or pretending it would “just happen.”
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And that’s when I realized ‘if it’s possible for her, it’s possible for me’— and my dream turned into reality.
your art and dreams deserve a chance.
Since then, my journey has not been all paintbrushes and watercolor.
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Yes, I’ve been living my artistic dreams, but I’ve also been putting in the work and putting myself out there.
I’ve learned that being an artist isn't just about creating art; it's about creating opportunities, connections, and a sustainable lifestyle.
It's about striking that perfect balance between what feeds our soul and making a living.
And guess what? It is totally doable.
I’m honestly proud to say that just 6 years after taking my first ever “just for fun” art class, I’ve been able to build a sustainable business as a full-time artist that fuels my creativity, passion and freedom.
So, if you're wondering if you can make your art your living,
I'm here to tell you can.
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And I’d love to share my experience and tips with you,
so together, we can make it happen.
WHY YOU'LL LOVE ME AS YOUR COACH
Coaching & Support for artists by a
full-time artist.
EXPERIENCE
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I've learned the ins and outs of creative business, from leveraging my mailing list to growing my online presence, to planning for the financial ebbs and flows - and much more!
And I’m excited to share my personal experience and lessons with you.
TRANSPARENCY
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My biggest game-changer was meeting an artist who openly shared her income and strategies with me.
And that’s what I want to bring to you. No sugar-coating, just real, tangible ways to make your art your livelihood.
DOWN-TO-EARTH
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I'm here to put you at ease, help you navigate the vulnerable parts of learning, and ensure you never feel lost asking the tough questions.
I'm all about open conversation - no judgment, just understanding and practical guidance.
Together, we can tackle everything from setting up your creative business for success to mastering the art of self-promotion.
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Whether it's strategizing your next big project or managing the day-to-day grind, I'm here to share the insights that have helped me along the way.
here's the thing...
There's a reason you're dreaming of a creative life.
And you’re not just daydreaming. You’re envisioning a future you can create.
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Where your creativity isn't just “a hobby” but the heart of your livelihood. And guess what? It’s not as far-fetched as it might seem.
And the honest truth? The perfect time to start doesn’t exist.
Waiting for the stars to align might mean waiting forever.
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The world isn’t going to slow down and wait for your ‘what ifs’ or ‘maybes’.
Stepping into the unknown is scary. But what’s scarier is looking back a year from now, five years from now, and realizing you’re still in the same spot, nurturing the same dream, wishing you would have just taken the leap...
This is your moment to turn ‘what if ’ into ‘let’s do this.’
To stop wondering and start acting. To make the shift
from aspiring artist to thriving creative entrepreneur.
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I’ve made that leap. I know the pitfalls and the peaks. And I’m here to guide you through them. It’s going to take work, commitment, and a bit of bravery.
But believe me, it’s worth it.
So, what's stopping you? Let's tackle those hurdles together. Let’s turn your dream into your day job. The world needs your art, and you deserve to make a living doing what you love.
FREQUENTLY ASKED Q'S
What exactly does the
coaching program include?
This program includes one 1:1 Coaching Session (90-minutes), personalized 30-Day Action Plan, plus 30 days on ongoing chat and email support. You'll also receive business resources and templates for branding, marketing and backend business needs.
How long is this, and what's my time commitment?
This program includes one 90-min coaching call and ongoing support for 30 days. Your time commitment depends on YOU, but I recommend you allot at least 5 hours a week for doing the work. After the initial 30 days, you will have the opportunity to continue with coaching, if it's something you'd like to do.
Is this program suitable for any artist at any stage?
Absolutely! Whether you're just starting out or you're an established artist looking to expand your business, this program is tailored to meet YOU where you are at, with what you need. I only ask that you're committed to achieving your goals.
Do I need to have a business background for this?
Not at all. This coaching is designed to be accessible and beneficial regardless of your previous business experience. We’ll cover everything from the basics to more advanced strategies, all tailored to the art world.
How is this program different from other programs?
This program is uniquely tailored to the realities of being an artist in the business world. It's not just about strategies; it's about understanding the art market, embracing your creativity, and building a sustainable lifestyle around your art.
What results can I realistically expect to see?
While individual results can vary, you can expect to gain clarity on your business strategy, improve your marketing and sales skills, expand your network, and develop a stronger, more resilient mindset towards your art business.
What if I'm not
tech-savvy?
No worries! I'll provide support and resources to help you navigate any technical aspects of running an art business, from social media to online sales platforms.
Are there any additional costs involved?
The cost of the program includes the coaching session, support, and additional resources. Any extra costs would be related to implementing specific strategies or tools for your business, which we will always discuss upfront.
How do I know if this program is right for me?
If you’re passionate about turning your art into a sustainable business and are ready to invest time and effort into your growth, this program is likely a great fit.
Still mulling things over? I'm here to make sure this program is perfect for you and your needs!
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Send me an email at Erika@ErikaDonaghy.Art to schedule a discovery call now. We'll chat to make sure this program is exactly what you're looking for.