top of page

My Social Media Mindset

Navigating social media as an artist can be tricky. On one hand, it's a great way to get our art seen for free. On the other hand, it often feels like our content gets lost in the noise.

To combat that feeling while staying consistent, I have four principles I follow when it comes to posting on Instagram. 

Image showing a smart phone below a painting of the like symbol from Instagram.
  1. I do not tie my self-worth (or my art's worth) to social media performance. This takes some practice, but just because a post didn’t perform well, it does not mean the art isn’t good. 

  2. I stay consistent by scheduling posts ahead of time, but I don't beat myself up if life gets in the way. Instead, I just get started again. 

  3. I rarely check analytics, and when I do, it's just to see which posts resonate most with my audience—not to compare myself to other artists. This helps me create content my followers enjoy.

  4. I respond to every comment and DM. I want my audience to feel connected to me and my art, so when they're ready to buy, I'm the first person they think of. 

I hope you find this helpful for your mindset around social media. Remember, you don’t need a huge following - and you don’t need to go viral - to sell your art. There are so many avenues to make a living as an artist that have nothing to do with social media. 

Did I miss anything that you find important to your mindset around social media? Please comment below with your thoughts!

P.S. Want these kinds of encourage thoughts delivered straight to your inbox every week? Sign up for my artist focused newsletter below.

2 views0 comments


bottom of page